Best Interior Design Sales: Black Friday and Cyber Monday

Hi Friends!  Happy Thanksgiving.  Here in Northern California we have been devastated by wildfires that have caused loss of life and homes.  What I am thankful for today is my family and having a home to be cozy in and cook in.  I as well as many others are very thankful for the rain we just received that has helped clear the smoke out of our air.

That being said, I am also very thankful for the amazing sales going on right now for Black Friday and Cyber Monday.  Here are a few of my favorite sales.

Serena and Lily:  Take 20 percent off of everything with code: GATHER

West Elm:  Take 15 percent off $100; Take 20 percent off $500; Take 25 percent off $1,00; Take 30 percent off $3,000.  Use code: SAVEMORE

Wayfair:  Take 60 percent off kids furniture and nursery furniture; Take 70 percent off living room furniture, bedroom furniture, outdoor furniture, kitchen and dining furniture, and office furniture

Lulu & Georgia:  Take 25 percent off everything with code BESTEVER

Crane and Canopy:  Take 20 percent off everything with code: CHEER

Pottery Barn:  Take 20 percent off regular-priced orders with code HOLIDAY; Take up to 50 percent off furniture

Rejuvenation:  Take 15 percent off orders of $100 or more; Take 20 percent off orders of $500 or more; Take 25 percent off orders of $1,500 or more

Speaking of sales, I was just reading an article discussing the psychology behind email marketing campaigns and it is fascinating. These days we are bombarded with emails from companies advertising the benefits of their product and their sales.  I don’t sell products on my site, but have often thought about it, so this topic is of interest.  One strategy marketers use is called the “sunk cost effect.”  The theory is that since we have already spent time, energy or money on something, we become determined to make it work.  We have all seen those message at the bottom of an email suggesting other items we may want to complete the set or that compliment what we have purchased.

Another example is with respect to subscription-based services where you are already committed to spend a sum of money.  The article I read highlights that retailer Dollar Shave Club has done this brilliantly with their “toss more in” email campaign.  So when they present this message allowing them to “toss more in,” it can dramatically increase average order value. It does this by reminding folks they’ve already ordered and highlighting how small the extra sum required would be to “complete the set,” which plays on our inherent desire to complete collections.

Another strategy highlighted by Emma, an email marketing service, suggests creating a VIP program or widening your existing program.  Programs can be widened by asking existing VIP’s to share invitations and offers to friends.  It is called the “entourage effect” and Emma explains it as:

“In life, being a VIP is all about social recognition, right? So if no one in your social circle can participate in your VIP status, it won’t actually mean that much to you. Here’s the deal…

VIPs don’t want to be lonely.  They want public visibility of their social position.  They want to be able to share their resources with others.  They want to create a feeling of indebtedness

That’s why widening VIP treatment doesn’t dilute its value – it amplifies it. If a brand wants to make a VIP feel really special, it should adapt its existing program to let his or her peers get in on the action.”

So much psychology behind the marketing emails we receive.  I may have been bombarded with so many emails I missed some sales.  If you have others you are shopping, share away in the comments.

Until next time . . .

 

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